Ismaning, February 23, 2026 – Axis Communications, a technology leader in network video, has published the first edition of its Axis Perspectives Report, an annual publication launching this year. Based on Axis' own global research findings, expert opinions, and real-world use cases, the report highlights the evolution of intelligent video technologies and their growing importance across a wide range of industries. It demonstrates how intelligent video technologies contribute to improved security, safety, operational efficiency, and business intelligence.
The report's findings point to a significant shift: while security remains the top priority for organizations using intelligent video technologies, companies are increasingly leveraging these technologies as business drivers to support and enhance their operations. Video technologies are evolving into intelligent analytics tools that not only optimize operational processes but also help drive strategic business development. As a result, organizations gain valuable insights that can increase productivity, reduce costs, and enable large-scale automation.
The Axis Perspectives Report provides a strategic roadmap for how organizations can actively integrate cameras into decision-making processes and achieve measurable results in critical areas of operation. The practical value of this approach is evident across industries. In retail, intelligent video technologies help reduce inventory shrinkage and support data-driven decisions related to store layout planning and workforce deployment. In transportation and logistics, they increase throughput, improve visibility across the supply chain, and minimize sources of error. In manufacturing, cameras optimize machinery and production processes, detect deviations at an early stage, and support both quality control and predictive maintenance initiatives.
One concrete example comes from the BMW Group, where cameras are used to support AI-driven quality inspection (AIQX), enabling precise, automated inspections that improve product quality and operational efficiency.
Key Findings from the Report
- Greater impact on overall business performance: The use of intelligent video technologies for business intelligence applications, such as gaining insights into customer behavior, space utilization, or performance metrics, has nearly doubled in just one year, rising from 20% to 38%. Furthermore, 42% of surveyed organizations now actively use these technologies to improve operational efficiency, for example by optimizing workflows, streamlining logistics processes, or managing resources in real time (compared with 38% in 2024).
- Shifting customer priorities: Modernizing infrastructure is now the primary driver for adopting intelligent video technologies among 64% of surveyed end users.
- Cybersecurity is considered a decisive factor by 44%.
- Faster cloud adoption: As new use cases continue to emerge and gain importance, cloud deployment in the physical security sector is expected to grow from 27% to 44% over the next two years, representing an increase of 17 percentage points.
- Growing demand for platform integration: 41% of customers now require unified platforms, further underscoring the critical importance of system integration as a key success factor.
These findings are explored in greater depth throughout the report and provide organizations with the information they need to develop integrated, data-driven solutions capable of creating tangible competitive advantages both today and in the future. To support this journey, the report also introduces a five-stage Intelligent Video Maturity Model that helps organizations transition from passive and reactive systems to proactive, predictive, and ultimately autonomous processes. The model enables business leaders to assess their organization's current maturity level and provides a practical path toward a more effective intelligent video technology strategy.
"We are currently witnessing a fundamental shift in how video technology is perceived within organizations. It is increasingly being viewed as a strategic source of data, insights, and automation across the enterprise," said Tobias Metsch, Regional Director Middle Europe at Axis Communications. "Axis Communications has decades of experience driving innovation in network video, which is why we believe it is important to view the evolution of these technologies and their use cases from a strategic perspective. The Axis Perspectives Report reflects this approach by providing data-driven guidance and expert insights that help business leaders stay ahead of change and turn proven innovations into measurable business outcomes."
The Axis Perspectives Report is a new annual publication from Axis Communications that provides insights, background information, and strategic forecasts on the evolving role of intelligent video technology and its intersections with other intelligent, connected technologies. As the inventor of the world's first network camera, Axis has been a technology leader in network video for three decades and has played a pivotal role in making video-based security an essential component of public safety and modern enterprise infrastructures. Accordingly, the Axis Perspectives Report reflects Axis Communications' commitment to providing partners, customers, and other stakeholders with clear future perspectives and strategic guidance across industries through data-driven analysis and expert commentary.
For more information and to access the full Axis Perspectives Report, please click here: Axis Perspektives-Report .